Why iPhone are Expensive
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The question that why Apple iPhone are so expensive, seems to be very reasonable and valid. Because an Apple iPhone 6, which was released in 2014, has 1 GB of RAM, Dual Core processor and priced around about $700. While android smartphones released in 2014 are providing 3 GB of RAM, Quad Core Processor and priced around about $500. Despite being expensive and having fewer features, Apple has sold more than 75 million units of iPhones last year, which clearly shows the popularity of iPhone. Because specifications alone does not guarantee that this particular phone is better than the other. Another important aspect is performance, in which Apple iPhone performs better than the most of the android smartphones. We will try to figure out the reasons of costly iPhone.
Most Anticipated Product:
One of the key factor of iPhone popularity is their marketing and buzz makers. Apple is one of the best tech company in the world. They have the best buzz makers in the marketing teams. Which constantly try to build hype among the people and experts until the launch of next iPhone model. Whether these are leaked pictures of new iPhone model or curved body, the hype is always growing. By the time, the next iPhone model hits the market, it already becomes the most anticipated smartphone.
Flagship Device:
Flagship phone refers to the best phone produced by the manufacturer. Apple was the first company which introduces the idea of flagship device in mobile business. Now most of the smartphone brands have specified their flagship series. As the flagship phone is best offering by the producer, its prices is always high e.g. Samsung Galaxy S6 of Samsung, G4 of LG etc. It is another reason that iPhone are expensive because it is the flagship series of the Apple.
Premium Quality Material:
Another reason of the costly iPhone is the premium quality material which is used in the manufacturing. Either this is external phone case or the processor, they all are of premium quality. Since the release of first iPhone, Apple is using premium material to build iPhones. Which are built to perform better and last longer than the other smartphone materials. This premium quality material slightly increase the overall production cost of a single unit.
Brand Value:
The main reason for expensive iPhone is Apple, which is the leading tech company in the world. Apple has emerged as a reputable brand in most parts of the world, which tend to increase the brand value of the Apple products. This is because has never compromised on quality of products. If people are paying for expensive iPhones, they knew that they are not going to bear any loss.
