Apple iPhone Duo launches worldwide — first foldable iPhone hits stores
Apple's first foldable arrives in stores
On Friday, October 23, 2026, Apple released the iPhone Duo — the company's first-ever foldable iPhone — at Apple Store locations worldwide. The launch marks a new category for Apple's smartphone lineup, which has remained exclusively slab-style since the original iPhone in 2007.
Global rollout and store experience
The launch played out simultaneously across major Apple retail locations. At Apple Covent Garden in London, team members welcomed first customers with hands-on demos. Apple BKC in Mumbai saw customers trying the device and completing purchases with Specialist assistance. At Apple Jing'an in Shanghai, queues formed early as excited buyers took selfies with the new foldable and team members guided them through its features at demo stations.
Purchase options for buyers worldwide
Customers can explore and shop for the iPhone Duo at Apple Store locations around the world, on apple.com, and in the Apple Store app. Dedicated Apple Specialists are available to provide world-class support, from maximizing value with Apple Trade In and monthly leasing options with Apple Upgrade, to Apple Card Monthly Installments and exceptional carrier deals. Through Personal Setup, customers can safely and securely transfer their data.
New Today at Apple sessions
Apple introduced two new free sessions at its stores worldwide to help users get started: "Say Hello to iPhone Duo" provides an introduction to the foldable form factor and its unique capabilities, while "Tips: What's New in iOS 27 on iPhone" covers the latest operating system features optimised for the dual-screen experience.
Developer ecosystem ready at launch
Apple's developer community has already updated apps for the iPhone Duo's foldable display. The company highlighted that developers are bringing "incredible new app experiences" tailored to the device's expanded screen real estate and multitasking capabilities.
